Bloom begins online
Keukenhof
Every spring, Keukenhof welcomes 1.4 million visitors from around the world. The challenge: how do you bring the experience of a park that changes with the seasons online? And how do you make that first encounter both inspiring and practical, giving visitors an unforgettable experience from their very first visit to the website?
Bloom at the heart
We developed a digital concept with bloom at its heart: an environment that moves with the seasons and gives visitors a taste of the park before they arrive. Large images and subtle animations bring the flowers to life, while a clear structure helps visitors find what they need.
An experience that grows with the seasons
Design and technology bring together wonder, ease of use and accessibility. The flexible content management system supports content before, during and after the season, from inspiration to tickets and practical information. The renewed website is the first step in a broader digital partnership, which also includes the redevelopment of the visitor app.
Movement in every detail
Bloom remains the starting point, even in the smallest interactions. Subtle micro-animations bring the website to life and add small moments of wonder along the way.